Sunday, May 26, 2013

The Importance of a Great Testimonial

The Importance of a Great Testimonial

Facts tell. Stories sell.

Anyone that has experienced making a major purchase has done this whether or not they realize it or not. When I am purchasing a product or service for the first time, I want to know what other people have experienced with the producer. Sometimes I want to see pictures and proof of prior work if possible but a great testimony may be what pushes me into the sale. 


How A Great Testimony Benefits a Customer

As a customer, you can benefit from testimonies to get an idea of what type of quality you are purchasing. Hearing about the experiences of others makes you get a visual understanding of what you are about to purchase. If you get great testimonies, you are more inclined to purchase. If you receive horrible ones, chances are you are not going to go with that seller. It's just how our minds work and there is nothing wrong with it.

How A Great Testimony Benefits a Seller

Have you ever noticed how companies LOVE your testimonies? Some of them will even reward you for a testimony of their products and services. A great testimony adds value to the seller and the product. It makes customers more comfortable with shopping with the seller. Great testimonies make it more likely that customers will purchase repeatedly and if done correctly for a lifetime.

If you are a company that does not request testimonies from your customers, I suggest that you start doing it immediately. Your past shopper's word is like gold to the next prospective customer. If you can get someone to write how much your product has helped them, do it. If you can have them send in pictures and videos, that is even better

Create an incentive for your customers to leave a testimony. Part of that incentive is having an excellent product or service.

Share with me how testimonials have influenced your buying decisions or leave a comment below. 

To Your Significance and Success,

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