Tell Tales Signs that You’re an Amateur Marketer
Just because you are new to Marketing does not mean you have to be an Amateur
Just the other day, I was speaking to some marketers on Facebook and we came to an incredible agreement. Many of the people that advertise their business opportunities online and offline, have not the slightest clue of how ineffective they are in persuading people to follow them. I mean seriously, does it really matter if your company has the best compensation plan and gives 100% commission? Is that truly the reason why someone is going to stop everything that they are doing to follow you?
Well, the simple answer is not even if your life depended on it
is that reason enough to start a business opportunity. I’ll let you in on a
little secret: Your business leaders may not even have a full understanding of
the compensation structures because most of them are too darn complicated
anyway. Have you been trying to explain to everyone that you are in the best
company and that your compensation structure is like none other known to mankind? If so,
that is the sign of an amateur. People are not loyal to your products, your
services, or even your compensation plan; they are loyal to people.
That brings me to the next thing: Are you joining a business
just because your mother, sister,
uncle, and husband are involved? If so, then you need to not do that either
because you can fall into a terrible trap (I’ll address this in more detail
later) but this does show you the absolute importance of trusting your
recommender before following into similar footsteps.
Amateur marketers scream their opportunity or services down
the throat of everyone they come in contact with. They do not build solid
reputations within their community. They do not even take the time to find out
what their prospects need and want. They simply follow the Recruit, Sell, and
Repeat methodology and then wonder why they cannot sell a single thing to even their grandmother.
Amateurs are usually under the impression that if they scream the same thing to enough people that at least 1 out of the 500 will listen. That is the most ridiculous and futile strategy that I have heard to date. Do not fall into that trap. Yes, numbers do play a role in marketing but relationships play a significantly larger role in the decision-making process.
Amateurs are usually under the impression that if they scream the same thing to enough people that at least 1 out of the 500 will listen. That is the most ridiculous and futile strategy that I have heard to date. Do not fall into that trap. Yes, numbers do play a role in marketing but relationships play a significantly larger role in the decision-making process.
So, if you are not an amateur and you have been marketing
effectively: Congratulations! Pass this onto someone that makes you want to
delete them from your network for their horrible practices.
Tell me how you have overcome these bad practices and share your advice for others below.
Tell me how you have overcome these bad practices and share your advice for others below.
To your Significance and Success,
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