Saturday, May 25, 2013

The Difference Between Going Viral and Having a Following

The Difference Between Going Viral and Having a Following

You could have both but there IS a difference

In order to make this easier to understand I am going to use YouTube as the example. On YouTube, there are many videos that have gone viral because the content was extremely shocking or funny and so many people have decided to opt in to see that particular video. The video then gets circulated quickly around and everyone see it. Thus, the video has gone viral.

Of course,viral exposure can have its perks but if the content is of something that you don't want anyone to see, then you have a huge number of people that know your business in a bad way.



Now, if you have a following you are in business! 

A following is a consistent audience of people that view and engage with your posted content. Oprah has built her empire by building a following of hundreds of millions of people over the decades. When you have a following, your posted content gets views consistently from video to video as opposed to going viral where everyone views just that particular video and does not follow your full content.

So when you post your content, be sure to make sure that it is something that you wouldn't mind going viral. If you wouldn't scream it out into a room full of people, chances are you should not post it anywhere on the internet. 

Connect with me to learn how to gain a following of true supporters for your business. Share your experiences below!

To Your Significance and Success,





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